SANTA MONICA, CA - The worlds of advertising and film-making came together in grand tradition on December 3, 2003, for the 18th Annual Italian Association of Advertising Awards, held at the Federico Fellini Theater, on the grounds of Cinecittà Studios. Besides focusing on the symbiotic relationship between advertising and feature films, a common theme during the evening, this was the first majior award ceremony to take place in Rome, rather than the more "commercial" city of Milan.